Why TCU

Our beautiful campus offers a rich learning environment through state-of-the-art classrooms and collaborative spaces that deepen the learning experience, create valuable new connections with peers, and provide ample opportunities to interact individually with our exceptional TCU faculty. Come see why so many organizations trust us as a valuable and versatile partner for developing leaders, enhancing capabilities and shaping the future of business.

Faculty

Our highly rated faculty and programs are focused on delivering fresh thinking and practical approaches and tools that can be immediately applied where they count most – back on the job. Once you’re here, you will very quickly find yourself engaged in real world situations where you can most benefit from the insights, approaches and take-away tools provided in each program.

Danyelle Williams Ackall
Instructor, Department of Management, Entrepreneurship and Leadership

Ms. Ackall has more than 18 years of professional human resource experience in employee relations, management coaching, change management, training and facilitation, and policy creation for MedStar, Catholic Charities, DeVry University and Trammell Crow Company. She was honored as the HR Educator of the Year in 2011 by the HR Southwest Conference. She is holds certification as a Senior Professional in Human Resources (SPHR), Society of Human Resource Manager Senior Certified Professional (SHRM-SCP), and as a Certified Payroll Professional (CPP). She is past president of the Fort Worth Human Resource Management Association and a regular contributing columnist for Fort Worth CEO magazine. She holds a BS from Texas A&M University and a MS in Human Resource Management from the University of Texas at Arlington.

Tony Buzan
Author and Inventor of Mind Maps

Mr. Buzan is the world-renowned inventor of Mind Maps and an expert on the brain, memory, creativity and innovation. He has been named as one of the world’s top five speakers by Forbes magazine. Through more than 40 years of research into the workings of the brain, Mr. Buzan is dedicated to developing and refining techniques to help people think better and more creatively, and reach their full potential. He has awakened the brains of millions worldwide. He has written more than 100 books in more than 30 languages and has reached, through his seminal presentations and social media, more than 1.5 billion people around the world. His vision is creating a mentally literate world whereby every human in the world use the brain at its fullest.

Suzanne Carter
Professor of Strategy Practice
Executive Director, TCU EMBA

Dr. Carter is a highly respected expert in strategy, strategic leadership and corporate reputation and is executive director of the TCU Executive MBA program, ranked 12th in the world by The Economist. She is a contributing columnist to the Dallas Business Journal and her research on organizational performance and leadership has been published in key academic journals. She received the Citation of Excellence Award for her research on the relationship of top management, organizational and environmental factors on corporate reputation management. She has consulted for leading companies such as GameStop, Lea+ Elliott and SaladMaster on strategic vision and strategy development. She has worked with nonprofit organizations including Catholic Charities, YWCA of Fort Worth and Safe Haven on strategic planning and social enterprise strategies. Dr. Carter received her BS in accounting from the University of Illinois-Champaign/Urbana, and MBA and PhD in Strategic Management from the University of Texas at Austin. Dr. Carter teaches strategy courses at the EMBA, MBA and undergraduate levels at TCU, and has been honored with the EMBA Faculty Award for Outstanding Leadership Development twice. She was recently awarded TCU’s university-wide Dean’s Teaching Award.

Jorge Oscar Castañeda
Co-inventor of the Core Intelligences Leadership Model
Inventor, Root Cause Systemic Mapping

Dr. Castañeda is dedicated to researching the nature of intelligences, creativity and leadership. The inventor of the Root Cause Systemic Mapping methodology for solving complex organizational problems, he has written several books and research papers, including “Most Important Graph in the World ” and “Mind Mapping Applications for MBAs,” plus research on multiple intelligences, core intelligences and leadership. Dr. Castañeda is CEO of Buzan Latin America and president of the Latin American Memory Council. He has more than 25 years of experience as an executive of Fortune 500 companies and is an internationally recognized speaker and advisor on topics of applied neuroscience for management, strategic planning and cultural transformation.

Janice Cobb
Instructor, Accounting

Janice Cobb has been teaching at the TCU Neeley School of Business since 1997. She teaches a broad range of classes related to financial and managerial accounting to TCU sophomores and above, TCU MBA students and various levels of managers. She was awarded the Texas Society of Certified Public Accountants’ Outstanding Educator Award in 2007, the TCU Neeley School’s Innovative Teaching Award in 2015, as well as receiving several other teaching awards while at TCU. She is the author of Financial Accounting is NOT that Hard! and Managerial Accounting: Do the Job, Make the Decision. Prior to coming to TCU, she managed cost reimbursable contracts at Lockheed Corporation, worked as an auditor for a large public accounting firm, served as compliance officer and controller for a fast-growing hedge fund, and served as corporate controller of a public company and chief financial officer of a privately held distribution company. She earned a BBA in management and MBA, both from TCU, and is working on her dissertation to complete a Doctorate of Higher Education Leadership at TCU.

William Cron
J. Vaughn and Evelyne H. Wilson Professor in Marketing

Dr. Cron has been honored with the Lifetime Achievement Award by the American Marketing Association. His research articles have been published in numerous distinguished academic journals. He presents at seminars around the globe and has co-authored two textbooks: Sales Management: Concepts and Cases and Selling: Building Relationships and Achieving Results. He has also received several awards for teaching. His areas of expertise focus on the health care industry: distribution and marketing of medical supplies and equipment, marketing strategy, planning for growth and profits, sales management issues and wholesaling management issues. His work experience includes Procter & Gamble, Dreamline Furniture Corp., Park Plaza Medical and Midmark Corporation. He serves on the board of directors for the American Marketing Association and chair of the audit and finance committee, and is past president of the Academic Council of the American Marketing Association. He has also served on several corporate boards. He holds a BSBA from Xavier University and DBA and MBA from Indiana University.

Vicente Fox
Former President of Mexico

Former President Fox is a visionary leader with a deep understanding of the economic and social challenges facing Latin America. He is one of the world’s most important voices on the contemporary geopolitical landscape and the role of business in the developing world. When elected to the presidency of Mexico in 2000, he broke the stranglehold that the ruling Institutional Revolutionary Party had held on the State for seven decades. A charismatic reformer, he is credited as playing a vital role in Mexico’s democratization and with strengthening the country’s economy. After leaving office in 2006, former President Fox and his wife founded Centro Fox, a non-profit dedicated to discovering, exercising and harnessing the leadership qualities we all have inside of us.

Stacy Landreth Grau
Professor of Marketing Practice

An expert in design thinking, Dr. Grau leads the TCU Neeley School’s design thinking initiative after studying it at Stanford. Utilizing several years of professional experience in advertising, branding and consulting, Dr. Grau teaches marketing communication, digital marketing, customer insights, design thinking and creative problem solving at TCU. Her research areas include gender and source effects in communication and advertising, cause-related marketing and initiatives, and social media strategies. She consults with several organizations with an emphasis on strategic brand planning and implementation for social enterprises and nonprofit organizations. She holds a BA in journalism from the University of Louisiana-Lafayette, and MS in marketing and PhD from Louisiana State University. She has been honored with several teaching awards at TCU.

Zach Hall
Assistant Professor of Marketing

Dr. Hall specializes in improving performance of the salesforce. He has more than 10 years of experience in sales and marketing, as well as consulting and researching for Fortune 500 companies in energy, retail, B2B and manufacturing on how to improve their sales process, customer relationship management, employee motivation and salesperson persuasion effectiveness. Dr. Hall was honored in 2015 and 2016 with the Excellence in Research Award by the American Marketing Association, an honor given to the most impactful research on the sales discipline. His research is highlighted in marketing’s premier publication, Journal of Marketing. He holds a BBA from Texas A&M University, MBA and MSBA in Finance from Texas Tech University, and PhD from the University of Houston.

Linda LaCoste
Director, TCU Executive MBA Student Services and Operations

Dr. LaCoste is responsible for the overall academic and co-curricular experience of the TCU Executive MBA program, as well as study abroad programs. She leads the Leadership Development course and oversees the TCU EMBA leadership development process. Her corporate experience includes ten years with the Walt Disney Company as a senior manager of operations and a corporate trainer for company-wide e-commerce initiatives at the Walt Disney World Travel and Resort contact center. She was recognized with the Disney Spirit award, given to less than one percent of Disney employees. She holds a BA from Iowa State University, MS from Drake University, MBA from Ottawa University and PhD from the University of North Texas.

Robert P. Leone
J. Vaughn and Evelyne H. Wilson Chair in Marketing

Dr. Leone is a respected expert in marketing management and strategy, branding and brand management, marketing research and customer relationship management. His most recent research, “Who’s Your Most Valuable Salesperson?” was published in Harvard Business Review. Numerous other research articles by Dr. Leone have been published in prestigious marketing journals. He teaches at the undergraduate and MBA levels and has received several teaching awards, including the TCU Dean’s Research and Creativity Award. An active consultant, Dr. Leone has worked for a range of domestic and global companies including Alliance Data Systems, Eli Lilly, Limited, Mary Kay Cosmetics, Procter and Gamble, Samsung and Sears. He is a frequent speaker at conferences sponsored by the American Marketing Association and the Marketing Science Institute. He holds a BA and MBA from the University of Texas at Arlington and PhD from Purdue University.

Bruce Nelson
Vice President of Design and Innovation, Sabre

Mr. Nelson leads a team of more than 50 researchers and designers who plan, design and manage the user experience across Sabre’s product portfolio. With more than 20 years of experience in marketing, digital branding and UX design, Nelson has built and managed digital strategy and design teams for major brands. He previously headed UX strategy and design and global mobile UX strategy for IBM Interactive, one of the world’s largest digital agencies. He helped shape IBM’s approach and methodologies for designing and developing new experiences and strategies across a range of industries and Fortune 100 brands. Earlier in his career, he developed and launched the Gamestop brand for the largest video gaming retailer in the U.S. He holds a master of science in integrated marketing/advertising from Northwestern University

Larry Peters
Professor Emeritus, Management and Leadership Development

Dr. Peters is a recognized expert in leadership development with more than 20 years of consulting, teaching and coaching on leadership, culture change and individual development for a variety of businesses, nonprofits and government organizations. He is the author of numerous articles in prestigious journals, chapters in leadership books and author of The Simple Truths About Leadership: Turning Your People into Your Partners. He is a four-time winner of TCU-wide teaching awards and teaches transformational leadership, consulting, high-engagement leadership and competitive advantage through people for the TCU MBA program. He holds an AB from Washington University, MS in industrial psychology from Southern Illinois University and PhD from Purdue University.

Hettie Richardson
Professor and Chair of the Department of Management, Entrepreneurship and Leadership

Dr. Richardson is an expert on employee involvement, empowerment and voice. He award-winning research focuses on employee relations, human resources, employee involvement and organizational effectiveness, and has been published in prestigious academic journals including Human Resource Management, Academy of Management Review, Journal of Management, Group and Organizational Management and Journal of Organizational Behavior. She has consulted for Home Depot, Lamar Advertising, the Louisiana Department of Health and Hospitals, Athens Regional Medical Center and other companies and organizations. Dr. Richardson holds a BA from the University of Houston and MA and PhD from the University of Georgia.

Jim Roach
Executive Director, TCU Neeley Executive Education

Mr. Roach has 25 years of experience in corporate human resources leading learning and development programs to build leadership capabilities, enhance organizational effectiveness and deliver improved business results. He spent more than 20 years at Verizon leading the organization effectiveness initiative and developing custom leadership and functional development programs. He also spent 15 years leading executive education leadership certificate programs at SMU and five years leading programs for L-3 Link Simulation & Training. He has been honored with several teaching excellence awards and has designed and delivered courses on subjects such as leading in today’s business environment, learning agility, creativity and leadership, retaining top talent, and building and managing the employment relationship. He holds a BA and MS in economics from the University of Illinois. 

Tracey Rockett
Associate Professor of Management Practice

Dr. Rockett is an expert in organizational behavior, group dynamics, intragroup relationships and organizational culture. Her research focuses on group dynamics in organizational settings, developing an understanding of familiarity and its consequences for groups, relational demography and conflict resolution. She has served as the Koehler Center Fellow for Distance Education at TCU and the associate academic director for the Neeley Fellows honors program. She holds a BS in psychology from Texas A&M University and a PhD in International Management from the University of Texas at Dallas.

Hugo Roosevelt
COO, Buzan Latin America

Mr. Roosevelt has spent several years researching the relationship between mind mapping and creativity via a seminal study that compares the way people create using linear thinking approaches vis-à-vis the Mind Mapping methodology, which promotes non-linear thinking in a systemic and flexible fashion. Hugo is vice-president of the Latin American Memory Council.

Abbie Shipp
Associate Professor of Management

Dr. Shipp is the co-director of the critical thinking initiative at the TCU Neeley School of Business. She teaches classes on employee engagement and leadership at both the undergraduate and graduate levels. She has published two books on how time impacts work environments, and her research on time in the workplace earned her an exclusive invitation to Google headquarters to brainstorm with other invited researchers, thinkers and practitioners on the cutting edge of human resources. Prior to joining TCU, Dr. Shipp taught at Texas A&M University, the University of North Carolina and Oklahoma State University. She also worked for The Boeing Company and TV Guide. Dr. Shipp has consulted for Ernst & Young, Marriott International, Halliburton, Texas Transportation Institute and AT&T on employee engagement and retention, person-environment fit, employee relations, organizational change and survey design. She holds a BSBA and MBA from Oklahoma State University and PhD from the University of North Carolina at Chapel Hill.

Greg Stephens
Associate Professor of Management and Leadership

Dr. Stephens is a Texas court qualified mediator, an ombudsman for the Academy of Management and a sought-after management coach. He conducts training and facilitation for numerous organizations as an expert in dialogue/communication, negotiation, conflict management, team-building and other key management skills. His research on leadership development, work-life balance, cross-cultural management and other topics has been published in prominent professional journals. He holds a BS in psychology and MBA from Brigham Young University and a PhD in management from the University of California-Irvine. Dr. Stephens teaches both undergraduate and graduates classes at TCU and has been honored with several TCU teaching awards. He is the academic director of the BNSF Neeley Leadership Program.

Morgan Swink
Eunice and James L. West Chair in Supply Chain Management
Executive Director, TCU Center for Supply Chain Innovation

Dr. Swink has been honored as the No. 19 Top Innovation Management Scholar in the World and a Distinguished Scholar by the Academy of Management. A highly respected scholar and expert in supply chain, his research addresses cutting-edge competencies in supply chain management, financial impacts of supply chain management, supply chain organizational structures, innovation initiatives and project success factors, collaborative integration and co-development partnerships. His research has been published in numerous prestigious academic journals. Dr. Swink consults and leads executive workshops and seminars in supply chain management best practices, cross-organizational integration, project management, operational flexibility and breakthrough thinking for innovation and productivity. He holds a BS from Southern Methodist University, MBA from the University of Dallas and PhD from Indiana University.

Mary Uhl-Bien
BNSF Railway Endowed Professor of Leadership at TCU

Dr. Uhl-Bien is a renowned leader and researcher on complexity leadership, relational leadership and followership. She is a sought-after speaker and consultant for organizations around the world. She has published more than 50 articles and manuscripts, five books and a textbook on Organizational Behavior. Her award-winning research on leadership has been published in premier management and leadership journals, including Academy of Management Journal, Journal of Applied Psychology, Journal of Management and The Leadership Quarterly. Her research has been funded with grants from Booz Allen Hamilton, and she has conducted research in partnership with Lockheed Martin, Bank of America, Disney, the U.S. Fish and Wildlife Service, Stryker and the U.S. Air Force Academy. Dr. Uhl-Bien earned her BBA, MBA and PhD from the University of Cincinnati.

Eric Yorkston
Associate Professor of Marketing

Dr. Yorkston is an expert on branding, product development, consumer psychology, consumer behavior, and global influences on consumption. He has lead study trips to Japan, Chile, Mexico, Cuba and Peru. His research on branding has been featured in numerous academic journals including Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research and Journal of Advertising, as well as The New Yorker. He teaches both MBA students and executives at TCU, and has taught students and executives at the University of Hawaii, University of Southern California and University of California at San Diego. He holds a BA from the University of Colorado, MBA from Rutgers University, and MPhil and PhD from New York University.

Fort Worth – Dallas Area

The modern and constantly evolving Texas Christian University campus is located in the heart of Fort Worth, TX, the 16th largest city in the U.S. Located just 18 miles from DFW International Airport, this bustling city boasts culture, arts, entertainment and some of the world’s largest companies.

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