Executive Insights Event Series

Jobs to Be Done: Understanding Customer Needs to Guide Innovation

Lance BettencourtAs shocking as it may be, your customers don’t need your product or service! What they need is to get a job done. Consumers hire Swiffer to clean floors, and firms hire consultants to redesign processes. This intuitive focus on the end task of the customer has radical implications for creating a systematic, repeatable innovation process that produces products and services customers really want. Has your organization made this shift in designing what customers want?

Featuring: Lance Bettencourt

Date: February 28,  2018

Location: City Club, Fort Worth, President's Room